What’s an optimistic skeptic supposed to write about?
I guess you could say that I’ve upgraded my marketing friends. I attended a conference a few weeks ago that was filled with wonderful people. Only a couple of “buy my crap and get rich” people were on the stage. I bought some stuff but am going to get a refund on some of it (some of the some?).
Anyway, most of the people there were great. They had legit businesses, businesses that were designed to help people with their business. They offered services, workshops, stuff like that. Stuff people could buy, use, and get ahead in their business.
Then I come home, let my enthusiasm wane (it’s not quite working like it used to because a lot of the people I met there are now my Facebook friends — and they really are awesome), and waited for something to complain about.
I finally found it.
The Expensive (Waste of) Time Suck
As I write this, there’s a product for sale — for the fourth time — that costs about 3-4 thousand dollars. I’m not sure which because all of the offers I’ve seen for the thing have been disguised as “the next best thing” webinar.
Here’s how it works:
- Some big name guru gets you to sign up for a webinar.
- Said marketer is very vague about what the webinar is going to be about.
- Said marketer says you can make a lot of money with it.
- While presumably not reading FTC guidelines that require them to state what the average person will earn, which is nothing.
- Said marketer wants to you to attend the Webinar From Heck that lasts forever.
- Said marketer tries to entice you to give away 2-3 hours of your life in exchange for the possibility of winning some kind of prize (usually cash).
- Said marketer then fills your inbox and Facebook / Twitter feed admonishing you to “watch the replay before it’s taken down.”
- Said marketer offers you some huge-mongous bonus that consists of about 4 gigabytes of resale rights crap that didn’t work when it was written in 2002, much less now.
If I were to watch all those webinars, it would keep me busy for a day. An entire work day.
Who has time for that? I’ve almost always got at least 12 hours of work to cram into 8 hours. And you probably feel the same way.
That’s when it hit me.
Webinars as a sales vehicle aren’t for people who already have a business. They are for opportunity seekers, for people who don’t have a business but are looking to build one.
And once you’re on one of these lists, you’ll keep on getting more and more “invitations” to attend these webinars (most likely at least once a week), each of which will last a couple of hours and will be for something totally unrelated to the previous one.
And they’ll say they’re making money from the system when, if you stop to think about it, can’t be true because there simply aren’t enough hours in the day. If it’s making money for them, it’s from promoting the product, not from actually implementing the system.
Now I’m not saying it’s intentional, but since they keep on doing it, it must be profitable. For them.
It’s Really A Good Thing
It’s horrible for you. You need to decide on a business model and focus on implementing it like there’s no tomorrow.
And if you’re grinding it out, day after day, making your idea a reality, you’re going to get those emails and say, “Huh? Who has time for that?”
THAT’S when you’ve crossed the line from being an opportunity seeker to actually owning a business (or at least being close to it). And that’s a good thing.
Now I’m not saying it’s predatory, at least not intentionally, and in many ways they may be providing a good service in that they introduce many different ways to make money on the Internet. But if all you do is attend webinars, buy stuff, then watch a webinar and buy something else, then you don’t have a business. All you are is a profit center for somebody else.
That’s why I don’t like those webinars. Give me something to read (I can scan something and know in a minute or two if it’s something I want to buy; 90% of sales letters are the same rehashed copywriting crap you find in all the sales letters). If I want to watch something, that’s why I subscribe to Netflix and Amazon Prime.
If I can use it, I’ll buy it (and I ain’t allergic to affiliate links. Neither should you be; if somebody introduces you to something that enables you to earn some money, don’t begrudge them their commission.
If I can’t use it, I’ve only wasted a minute or two (and actually, it wasn’t wasted time because I now know what the product is about), no harm done.
I know, I know… Persuasion is part of the deal. You’re supposed to go through the webinar / sales letter process so that you can be persuaded to buy crap.
That stuff might be good for new marketers who aren’t aware of what’s possible, but after a month or two of honest research, you have a pretty good idea of what’s available and all of those new “opportunities” are simply faster / better / cheaper (and sometimes “costlier”) versions of what’s already available.
I read something once that said there’s only 12 ways to make money on the Internet (or something like that). I’ll try to find it and write about it at some point in the future.
For now, though, keep in mind that most pre-sales webinars are for opportunity seekers. Don’t waste your time on them if you know what you want to do.
The Gratuitous Money Link
I’ve decided to start something new, called the Gratuitous Money Link. I’m going to offer something for sale in every post I write.
It could be an affiliate product or it could be one of my own products.
It’ll be at the bottom of the post so it’s easy to ignore.
Of course, this is the part where I warn you that you ignore this life-changing product and your own risk and peril, yada-yada…
But it’s not going to happen here.
Read it, buy it, ignore it… Whatever you want to do. I’m just going to try to make it fun and interesting.
So here’s the product for this post: Blueprint Pro. (That’s an affiliate link)
Why did I choose this one?
Because it seems too good to be true.
- Clickbank says I can make a lot of money with each sale. Because others have.
- Clickbank says I can make a lot of recurring income. Because others have.
- “You Will Turbo Charge Your Results.” Oooh, love me some turbo!
- “If you are a newbie…” Awww, save the newbies!
- Sorry, I was thinking about “Save The Whales”…
- I didn’t see it on the web site, so to keep the FTC bureautards off my back, I’m saying that you won’t make any money using this system regardless of the time and money you sink into it. But ask the product owners for the exact numbers ‘cuz I don’t really know…
Oh, heck, just click on the link and buy the thing already. I’m missing the Dallas Cowboys – New York Giants football game and need the affiliate commission to buy more beer and pretzels.
But if you buy it, come back and leave a comment. I’m wondering if the system involves webinars…